Well, I really ought to have it checked. My memory, I mean. Here I am celebrating the wonders of old-time radio and plum forgot the birthday of the medium’s foremost writer. Poet-journalist Norman Corwin turned 96 yesterday. He had been on my mind, however, since today, 4 May, marks the 65th anniversary of one of his most enjoyable pieces for microphone and antennae: his Radio Primer. Here is how it opens:
Soloist: This is a Radio Primer.
Quartet: Fa la, fa la, fa la.
Soloist: The most elementary show you’ve heard
Quartet: By far, by far, by far.
Soloist: An alphabetical primer.
Quartet: A, B C, D; F, E;
Soloist: Degree by degree,
From A to Z
Our Primer will prim
The radio industry!
Quartet: The ra-di-o in-dust-ry!
In Corwin’s “Primer,” the letter A stands for “announcers” (the suave voices that cajoled listeners with invitations like “Why not try? Have you ever wondered? Won’t you ask?”). Announcers were the most highly paid men in the business, precisely because radio was business, and the announcer served as a mediator between the sponsor footing the bill for entertainment and the listeners who were expected to express their gratitude by buying the products advertised. The announcer’s spiel linked the commercial, which he read, with the play he introduced or narrated.
Manipulative, you say? Sure, but at least the audience was given a choice to resist such temptations, free of charge, whereas today, in the post-broadcasting age of cable and satellite, we are forced to pay for it all—including the dubious privilege of receiving the commercials.
B, according to Corwin’s “Primer,” stands for “Breakfast food.” What’s that got to do with radio, you ask? Clearly, after 65 years, some footnotes are in order. The radio industry was practically running on soap suds and cereals back then. After their mothers (and quite a few male listeners who may not have had the guts to admit to it) had tuned in for another chapter of their favorite daytime soap operas, the kids returned home from school for their daily bowlful of serial adventure, which, with some justice, might have been called afternoon cereals. Thanks to the sponsor’s spokesmen, Corwin’s “Definer” reminds us, children all across America knew that “Breakfast food is what you have to eat before you can be a hero.”
Another entry in the “Primer” is a gentle mockery of radio’s most notable ham. Yes, “O stands for Orson”: “Who is Orson? What is he, / That all the critics hail him? / Holy terror of the Mercury, / Publicity doth trail him.” And V, of course, stands for the trade paper that was a must for everyone in the industry. I’ve read it myself for years—or tried to decipher it—until I came to the conclusion that, not being in the biz, I really couldn’t justify my weekly fix of nixed polysyllabics like this:
The cinema is Pix.
The hinterland is Stix,
The people there are Hix,
And critics all are Crix.
Fa la, fa la, fa la. I’ve got it in my ears now, that eminently hummable score by Lyn Murray, one of radio’s most versatile composers. Indeed, I am so cheered and inspired by Corwin’s musical perusal of the dictionary that I will inaugurate my own “Old-time Radio Primer” tomorrow. I shall endeavor to go through the alphabet, letter by letter (if not as a daily, so perhaps as a weekly feature of the broadcastellan journal), and looking forward to the lexical challenge. Any suggestions? A and B are already accounted for, but there are a lot of letters left to mull over . . .


Well, I can’t say that I have been, lately. Well, I mean. My digestive system is on the fritz, and my mood is verging on the dyspeptic. So, if I am to begin this entry in the broadcastellan journal with “Well”—as I have so often done these past six or seven months—it must be a brusque and slightly contentious one, for once. My jovial, welcoming “Well,” by the way, was inspired by Paul Rhymer’s Vic and Sade, a long-running radio series whose listeners were greeted by an announcer who, as if opening the door to the imaginary home of the Gook family, ushered in each of Rhymer’s dialogues with expositions like this one:
Well, it might just make it after all. Our elm tree, that is. It was uprooted and replanted over a year ago and did not take kindly to the forced relocation. This morning, when I replenished the bird feeder that dangles from its bare branches, I noticed a few tentative buds. Encouraged by those signs of life, I am going pay more attention to this horticultural casualty over the next few weeks. The uprooted and transplanted don’t always adjust well to their new environs. Sometimes, they seem altogether out of place. Take Miss Marple, for instance.
Well, we’ve all pulled stunts the memories of which are best pushed back into the farthest recesses of our cranial database—unless, of course, such anecdotal evidence of our dimwittedness might serve some educational purpose or is just too temptingly absurd not to be passed on for a few laughs at our expense. Ever tried walking on water? I sure did—and very nearly drowned in the realization that slipping your feet into a pair of water wings won’t do the trick.

Well, I am feeling strangely liberated. A few days ago, I learned that my BlogMad account had been wiped out as a result of some database corruption—a common occurrence, if comments from fellow web journalists are any indication. I chose not to sign up anew right away, luxuriating instead in the thought of temporarily forgoing those new-fangled ways in favor of an old-fashioned book. Despite my doctorate in literature, I don’t read nearly as much as I ought to these days. So, I took advantage of the first warm day of the season, ripped off my shirt, and grabbed . . . a Trollope. Anthony Trollope, that is, who happens to be one of my favorite authors. Recently, I picked up his Cousin Henry (my, doesn’t this begin to sound so Carry On!) after discovering that this novel is set in Wales, that strange and wild country west of England I am still struggling to call my home.