Well, it’s been a bad day for Willy Wonka. The snack manufacturers in the UK are in a state of sugar shock. Sure, the chocolate factories will remain open; but the popsicle peddlers and potato chip pushers have been dealt with a restraining order, forced to keep a low profile when it comes to accosting their most valued customers. The golden ticket—or any such gimmick designed to promote so-called “junk food” on television—is a thing of the past. Count Chocula will have to go underground in search of fresh blood, and millions of hyperactive and hypoglycemic kiddies might have to learn about candy from strangers, now that cable channels are closed to the trans-fat movers and saltshakers that thus far defined and financed much of children’s television.
The ban on “junk food” advertising is to go into effect in January 2007, the BBC reports. The measures are surprisingly far-reaching, considering that such commercials will no longer be permitted on any “pre-school children’s programs,” “programs on mainstream channels aimed at children” or “cable and satellite children’s channels,” “programs aimed at young people,” including those featuring music videos, and “general entertainment programs” that “appeal to” a “higher than average” number of viewers under the age of sixteen.
The decision, presumably on behalf of an obesity-prone or malnourished public, was made by Ofcom (Office of Communications), a new regulatory body established in 2002 and authorized by Britain’s Office of Communications Act in 2003. Will this catch on elsewhere? Are ice cream, soda pop, and French fries going the way of the cigarette, now that health fascism is on the rise in the west?
What might have happened to American action heroes like Buzz Corry, commander in chief of the Space Patrol, had the FCC clamped down on US radio advertising in the 1930s and ’40s (whose jingles you may hear and see discussed here)? Would Buzz have had to load his tank with corn flakes or oatmeal, like most of the competition? Space Patrol, after all, “was brought to you by Nestle’s Eveready, the instant cocoa, and famous Nestle chocolate bars. Remember N-E-S-T-L-E’-S.” And, as the announcer promised, those listening in could get their own “rocket cockpit” and fly “into space” with Buzz Corry if only they sent in those Nestle labels.
Are we, in this happy meal age of movie tie-ins and product placement, really Buzz Lightyears removed from such sponsorship models? No doubt, there’s lots of dough in cookies, and those protective of commercial television foresee great losses in revenue; losses, they argue, that might very well lower the quality of programming in Britain, as advertisers lose interest in a large group of potential viewers previously seen as a target audience, thus decreasing the purchasing power of advertising-dependent cable channels.
So, who is to gain as kiddies trim down (if indeed such a widespread downsizing of pint-sizers will follow)? The outlawing of “junk food” advertising might prove a boon to those with poor parenting skills, those who rely on legal strictures and thrive on lawsuits to raise a new generation of leaner, healthier consumers, sturdier taxpayers with fewer cavities and lower blood sugar, calm little low-sodium dieters deprived of the catchy tunes that used to cheer our everyday.

Well, I know, it is an old argument. One that is being dusted off every time a new man slips into the suit. Always a man, mind you. And the man in question is Bond, James Bond. With Casino Royale now in theaters, and the less-than-favored Daniel Craig assuming the role of 007, the question arises anew: does Bond still matter, over fifty years after he was introduced to the world in Ian Fleming’s spy stories? Should he die another day, right this minute, or some time tomorrow (which presumably never dies)? What does his resilience tell us about the crumbled British Empire, about the state of international diplomacy, about the ways of the warring world?
Yesterday’s gloomy afternoon gave way to a splendidly sinister evening at the theater. The play was J. B. Priestley’s An Inspector Calls, which I had previously seen back in 1995, with 80’s heartthrob Maxwell Caulfield in his Broadway debut. In that production, the set pretty much upset the text—a huge, dark house confronting the audience from behind a curtain of rain. It was an impressive spectacle calculated, it seemed, to veil or countermand Priestley’s directives, the stark simplicity and artifice of his didactic play. Yet, as I realized last night, watching a touring
It can do serious damage to one’s sensibilities. Popular culture, I mean. I sensed its deadening force tonight when I attended a screening of Jean Cocteau’s first film, Le sang d’un poète (1930). It was shown, together with the Rene Clair short Entr’acte (1924), at the National Library of Wales here in Aberystwyth, where it was presented with live musical accompaniment by composer Charlie Barber, who also conducted. However animated the score, the images left me almost entirely cold. Why? I wondered.
Well, I consume plenty of them. Movies, I mean. Almost every night I take one in, along with some potato chips and a tall glass of gin and tonic. Now, looking in the mirror, I pretty much know where the chips and the gin are going, being that the residue lingers prominently around my waste. I don’t mind that much. I’m talking celluloid, not cellulite.

Well, I am back in town. Getting here (from Wales) was a considerably less sentimental journey than Oliver Stone’s journeyman tribute to the city and its indomitable spirit—and a far more telling reminder of the changes resulting not just from the terrorist attack on the World Trade Center but the subsequent efforts in the so-called war on terror. At our airports, unlike a court of law, we all are presumed guilty unless proven innocent. After a sleepless night in Manchester, England, I was being questioned regarding my passport, asked to provide evidence of my stay in the United Kingdom—the country where I now live and from which was about to leave.
It has been a week of local excursions here in Wales, days spent sunbathing and splashing in the radioactive sea, bookhunting in Hay-on-Wye (the world-renowned “Town of Books”), dining al fresco, stargazing outdoors and on screen, playing with Montague, our unruly terrier, and being among friends (even
Well, what does it suggest? My silence, I mean. Is it a sign of indifference or an exercise in difference? Does it bespeak failure or betoken activity elsewhere? Does it spell death, metaphoric or otherwise? Mind you, I have merely extended my customary weekend retreat from the blogosphere for a single day; and, such is the nature or curse of keeping a public journal—of being nobody to anyone—it may have gone virtually unnoticed. My absence, after all, is no more eloquent than your silence. It requires your presence to come into being.