“You Can’t Do Business With Hitler”: A “picture of Nazi trade methods” Re-Viewed in the Second Age of MAGA

First page of the script for the first episode of You Can’t Do Business with Hitler

“This is Douglas Miller speaking. I’ll be very blunt and to the point.  I want to give you a picture of Nazi trade methods and Nazi business methods as I saw them during my fifteen years in Berlin.”  Intimate and immediate in the means and manner in which, in the days before television and internet, only network radio could reach the multitudes of the home front, the speaker addressed anybody and somebody—the statistical masses and the actual individual tuning in.  The objective was to persuade the US American public that “You Can’t Do Business with Hitler.”

The statement served as the title of a radio program that first went on the air not long after the US entered the Second World War in the aftermath of Japan’s attack on Pearl Harbor, an act of aggression that prompted the United States, and US radio, to abandon its isolationist stance.  Overnight, the advertising medium of radio was being retooled for the purposes of propaganda, employed in ways that were not unlike the methods used in Nazi Germany.

You Can’t Do Business with Hitler was also the title of a book by Miller on which the radio series was based.  Upon its publication, lengthy excerpts appeared in the July 1941 issue of The Atlantic Monthly, the editor of which introduced the article by pointing out that Miller had personally “observed German industry and particularly noted the ruthless determination with which it was directed after Hitler came to power.”

During the 1920s and ‘30s, Miller had served as Commercial Attache to the American Embassy in Berlin and had subsequently written an account of his experience.  In You Can’t Do Business with Hitler, he argued that his long record of service “entitle[d]” him “to make public some of [his] experiences with the Nazis and—after drawing conclusions from them, discussing Nazi aims and methods—to project existing Nazi policy into the future and describe what sort of world we shall have to live in if Hitler wins.”

Posting this—the 855th—entry in my blog, on the day after the national election in Germany in 2025, in which the far-right, stirred by Elon Musk and JD Vance, chalked up massive gains, and in the wake of the directives and invectives with which the second Trump administration redefined US relations with many of its global trading partners—I, too, am projecting, anticipating what “sort of world” we shall find or lose ourselves if “Nazi methods” take hold in and of western democracies.

Far from retreating into the past with a twist of the proverbial dial, I am listening anew to anti-fascist US radio programs of the 1940s to reflect on the MAGA agenda in relation to the strategies of the Third Reich regime, asking myself: Can the world afford to do business with bullies?

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“… unequal emission”: “Interference,” “Modern Wireless,” and the “Wilds of Electronia”

Illustration by Ern Shaw (Modern Wireless, Nov. 1924)

“Many plays have been broadcast, but none of them seems to me to have the pep that is needed to get not merely across the footlights but across the ether.”  Complaints such as this one are all too familiar to me; in fact, they were launched so frequently against radio culture that, years ago, they prompted me to contest them. 

To misappropriate the famous question posed by the feminist critic Linda Nochlin, I asked “Why Are There No Great Radio Writers?” The objective was not to find examples to the contrary—those queer, quirky and quicksilver exceptions that can serve to prove the rule—but to query the question itself as (mis)leading and to expose the biases underlying it.

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“The lights have gone out!”: Commemorating One Hundred Years of Plays for Radio

First slide of my presentation

Taking the radio play to the library has long been an ambition of mine, given that dramatic and literary works written for the medium of sound broadcasting occupy comparatively little space on the bookshelves.  Taking the first of its kind to a national librarythe National Library of Wales, no less—is a chance of a lifetime amounting to poetic justice.  Allow me to shed a modicum of light on that, and on my benightedness besides.

So that meaningful conclusions may be drawn from my peculiar challenge of commemorating one hundred years of radio dramatics in just a few minutes, it strikes me as essential that the centenary first be quartered, a fate I hope to escape on 22 February 2024, the date set for the event.

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Lying Down/Sitting Up: “Significant Othering” in Cat People (1942)

Never equals: Irena at Oliver’s feet

Cat People (1942) is a legendary and much-loved B-movie […] that, as Geoffrey O’Brien has argued in “Darkness Betrayed,” his notes on the Blu-ray release of Jacques Tourneur’s fantasy film, “manages, over multiple viewings, to break free from its own legend.”  Despite the fact that viewers—professional critics, academics and horror film enthusiasts alike—“have sifted every shot and every situation of this seventy-three-minute feature,” O’Brien adds, a “fundamental mysteriousness remains, a slippery unwillingness to submit to final explanation.”

There is no danger of that slippage into certainty happening here.  My mind, too, has a “slippery” nature.  It is resistant to, and indeed incapable of, any thought amounting to an “explanation” that could possibly be taken for a “final” solution—a terminal reasoning that, bearing my Germany ancestry in mind, has demonstrably shown to bring about and justify no end of horrors.  

A lack of understanding: Irena and Oliver

Cat People was produced at a particular time of uncertainty—and of particular uncertainties—about democratically enshrined equalities, about the limits of reason and the extent to which the stirring of irrational fear could be instrumental in the unfolding of millionfold death.  It is fantasy that, rather than being escapist, gets us to the core of uncertainties about the state of humanity, the doubtful definition and futurity of which, a year after the raid on Pearl Harbor and the end of US isolationism, many a cat got many a tongue.

Cat People is “fantastic” in the way the term was proposed by Tzvetan Todorov.  In his seminal study The Fantastic(1973), Todorov argues that the phrase “I nearly reached the point of believing” constitutes the “formula” that “sums up the spirit” he calls “fantastic.”  Perhaps, that thought, being proposed so declaratively and summarily, itself sounds rather too conclusive.  Subverting such reasoning, the “fantastic” exists only because it resists any summing up.  To grasp it in this way is to deny it.  Its existence is predicated on its elusiveness, on its perceived indeterminacy.

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Flesh/Fur: “Significant Othering” in Island of Lost Souls (1932)

The index for volume 94 of Essays, Poems and Reviews, collected by George E. J. Powell. Aberystwyth University

Some years ago, researching the life of the Anglo-Welsh dilettante and collector George Powell of Nanteos (1842-1882), I set out to piece together whatever archival material I could get my hands on to gain access to the heart and mind of an eminently queer Victorian, a man who is now mainly known, if at all, as a friend of—and bad influence on—the poet Algernon Swinburne.

Powell bequeathed “all [he] possess[ed] of bigotry and virtue” to Aberystwyth University, where I teach art history and where, as part of my “Gothic Imagination” module, I screen films in the gothic mode on Wednesday afternoons.  For the third entry in “Significant Othering,” the current series, I chose Island of Lost Souls (1932), a pre-code Hollywood creature feature loosely based on The Island of Doctor Moreau (1896) by H. G. Wells.

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Mirror/Lamp: “Significant Othering” in The Old Dark House (1932)

The last time I approached that Old Dark House – the titular edifice of a 1932 Hollywood thriller directed by the queer English filmmaker James Whale and founded on a novel by the English social critic J. B. Priestley—my eyes were not focussed on any particular visual detail.  I was remarking generally on the house as a concretization of Priestley’s views on the condition of Britain after the so-called Great War, as the film and its source, Priestley’s Benighted (1927), are often understood: Interwar Britain as an empire haunted by its past and a kingdom lacking a vision as unifying as the largely unchallenged rule of its alleged heyday.

Never mind the map. Now entering gothic territory

Not that British moviegoers, let alone US American audiences, would have considered this perspective, partially obscured by the retitling of the property, as being essential to the experience of the fun house-ghost train atmosphere the film conjures.  Sure, the house, with its shadowy corridors, massive oaken doors and branching staircases, is as ill-lit as any old Gothic-fictional castle; but the unenlightened ones at the heart of this picture are its denizens, the backward, dim-witted and intractable Femms in whose midst we, along with a small group of unfortunate travelers, find ourselves.

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Gaslight Express: Ethel Lina White’s The Wheel Spins, the Vanishing Spinster, and the Freewheeling Single Englishwoman

Winifred Froy spelling her name for Iris Carr in the Alfred Hitchcock directed adaptation of Ethel Lina White’s novel The Wheel Spins (1936)

I was determined to read at least a few chapters of The Wheel Spins (1936) in transit.  The novel is, after all, set aboard a train, hundreds of miles from what the main character, Iris Carr, regards—and at times calls into question—as home.  Written by a female novelist born in Wales, it is a story concerned with Englishness, with patriotism, prejudices and pretenses, and with feeling foreign in strange, peculiarly European, company.

So, after booking a last-minute vacation in the Europe that is now foreign territory to the British—living though they may be alongside European expatriates like myself—I made sure to slip the 2023 British Library paperback edition of White’s mystery into my hand luggage before departure for Vienna.  Habitually slow to turn the pages, I was certain there would be more left in store for me than the dénouement on the short onward rail trip a few days later to the capital of Slovakia, just as it was turning on besieged Ukraine in the matter of grain exports.

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“A Radio Tragedy”; or, Making a Song and Dance about Past Novel Experiences

The issue of Argosy in which “A Radio Tragedy” appeared.

Flicking at random, as is my wont when unwinding, through digital copies of decades-old magazines, I came across a poem so trifling as to catch my attention.  To be sure, the lightweight verse in question is titled “A Radio Tragedy,” which makes it stand out for a reader who is also a writer on the subject.

Penned by one John McColl, an occasional contributor of lines, rhyming or otherwise, to 1920s magazines such as The Saturday Evening Post, “A Radio Tragedy” appeared in the 28 November 1925 issue of Argosy All-Story Weekly, a US American periodical then in its fifth decade.  

Unlike print publishing, broadcasting was still a new phenomenon at the time.  As I put it in Immaterial Culture, radio in those pre-network days was yet transitioning from “a ham-and-DXer playground to the bread and butter of virtual bill- boarders, from the site of an amateur cult to a scene of consumer culture involving, by 1930, over six hundred stations and sixty million listeners.”

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Egg ‘n’ I Column: “Your Problems Answered by Claudette Colbert”

Who was it that said “I shall do my very best to be of aid to anyone who has a problem, large or small”? If the title of this, the 824th entry into the broadcastellan journal did not give away the answer, it might have been anyone’s guess.  And perhaps it still is, the black-and-white of legacy media notwithstanding.  According to Photoplay – a publication leaving more room for doubt than any self-respecting sceptic would require – that Nightingalean sentiment emanated from the pen of none other than Claudette Colbert, a leading lady most widely known for her Academy Award-winning performance in It Happened One Night – a lady, no less, who gave anyone involved in making movies no end of problems by not letting a Hollywood studio lamp shine on the right side of her face, a cheek that came to be dubbed the dark side of the moon.  

“And what might you want?” Colbert seems to be asking in this original publicity photograph from my collection.

Dear me, I thought, when, quite by accident, I discovered that I my favorite film star lent her name to a “Dear Abby” column over a decade before the pseudonymous Abby started answering letters from all and sundry.  Having written two letters to Ms. Colbert myself – albeit not until 1991, mind – I was anxious to find out just what advice was given in her name to alleged Photoplay readers whose last names were, as is both customary and convenient, reduced to initials.

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“You beat time on my head”: Thoughts on Being Older Than My Father

My father, Gerhard Heuser, before I was born.

“As all the pleasures of intellect arise from the association of ideas,” Richard Payne Knight reasoned in An Analytical Inquiry into the Principles of Taste (1805), “the more the materials of association are multiplied, the more will the sphere of these pleasures be enlarged.”  He argued that, to a

mind richly stored, almost every object of nature or art, that presents itself to the sense either excites fresh trains and combinations of ideas, or vivifies and strengthens those which existed before: so that recollection enhances enjoyment, and enjoyment brightens recollection.

While I am not convinced that the “association of ideas” always brings “pleasures” or ‘brightens recollection” – experiences that are not strictly a matter of “intellect” to begin with – I am so prone to raids on the store of memories, in varying states of neglect and disrepair, that any and all matter may turn up and, often unexpectedly, turn into reassembled “materials of association.”

Tracing the proverbial dots that speckle – or perhaps constitute – my mindscape, I invariably connect the tell-tale marks that, like splotches of blood, lead right to the heart of what is the matter with me, and, without any recourse to science, make themselves felt to match my DNA.  I am dotty that way.

Call it egocentrism, call it empathy, such provoked but uncalled-for recall can lead to discoveries decidedly beyond “enjoyment.”  The compulsion to relate – to find associations relevant and revelatory rather than beside whatever the point of anything may be, according to some – keeps driving home that the past, however processed or pasteurized, like spilled milk made longer-lasting to be cried over anew – keeps repeating on us.  Hold our tongue as we may, we can still taste it.  I am tasting it now.

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