Well, how is this for an odd piece of cross-promotion: Linda Darnell selling face powder and a Hurricane picture. Did they really release Slattery’s Hurricane at the height of the season known for the weather phenomenon from which the film takes its title (no, not Slattery, silly)? According to the Internet Movie Database, the movie starring radio actor turned big screen tough guy Richard Widmark was indeed blowing into theaters during the month of August, back in 1949. Perhaps, these days that would be considered bad timing, a move to bring on a storm of protest for its lack of sensitivity. Besides, you try keeping your powder dry during a torrential downpour.
The pictured advertisement, featuring the alluring Ms. Darnell (who had earlier starred in Summer Storm), can be found in the August 1949 issue of Radio and Television Weekly, through the tattered pages of which I am currently leafing. Now, I have not seen the motion picture, which was radio-readied for Lux (rather than Woodbury) on 6 March 1950, with Maureen O’Hara in the Darnell part. Never mind that now. More interesting to me is that Slattery’s Hurricane was written by none other than Herman Wouk, the aforementioned radio writer whose first novel, Aurora Dawn (1946), was a satire of the advertising game and commercial broadcasting in America:
Aurora Dawn!
[. . .] was the name of a soap; a pink, pleasant-smelling article distributed throughout the land and modestly advertised as the “fastest-selling” soap in America. Whether this meant that sales were transacted more rapidly with Aurora Dawn soap than with any other, the customer snatching it out of the druggist’s hand with impolite haste, flinging down a coin and dashing from the store, or whether the slogan was trying to say that its sales were increasing more quickly than the sales of any other cleansing bar; this is not known. Advertising has restored an Elizabethan elasticity to our drying English prose, often sacrificing explicitness for rich color.
[The hero’s] purpose was [ . . .] to make the fastest-selling soap sell even faster. [He, one Andrew Reale,] was [. . .] employed [. . .] by the Republic Broadcasting Company, a vast free enterprise rivaled only by the United States Broadcasting System, another private property. These two huge corporations monopolized the radio facilities of the land in a state of healthy competition with each other, and drew their lifeblood from rich advertising fees which assured the public an uninterrupted flow of entertainment by the highest priced comedians, jazz singers, musicians, news analysts, and vaudeville novelties in the land—a gratifying contrast to the dreary round of classical music and educational programs which gave government-owned radio chains such a dowdy reputation in other countries.
Meanwhile, no cross-promotion could save Arctic Manhunt (1949) from obscurity. Announced in the same issue of Radio and Television Mirror, it was meant to convince both the “man-hunting brunette” and the “girl whose man needs—a little encouragement” that lipstick was indispensable to the survival of the species. As yet, no five people of either sex could be found who saw and care to cast their vote for Arctic Manhunt on the Internet Movie Database. Whether or not the advertised product “lasts—and LASTS and L-A-S-T-S,” especially under the conditions endured in the forecast melodrama, I am in no position to say; but memories of those promised “pulse-quickening” scenes certainly faded fast. It takes more than corporate windbags to take them by storm.





Well, I am not one to multitask. I can only manage one thing at a time, which, if desirous to veil my ineptitude, I would turn into a virtue by declaring myself to be merely anxious to give everything my all. In fact, undivided attention is not easily achieved when keeping on track means struggling not to drown in the crosscurrents of concurrency. I find it hard to read in public places, cannot tie my laces without keeping my eyes on them, and have trouble talking on the phone while being in a state of motion. I may very well be incapable of growing what is commonly referred to as “up.” Going about life with such deliberation, it would take me too long to take all the requisite steps.
Well, I am not sure which state of oblivion is more tolerable: to forget or to be forgotten. I tend to commute between the two, as most folks do. Yet I am far more troubled by the defects of my own memory than by any failure on my part to leave an indelible imprint of me on the minds of others. The latter might injure my pride from time to time; but the former damages the very core of my self as a being in space and time. Is this why I am attracted to pop-cultural ephemera, to the once famous and half forgotten, to the fading sounds of radio and the passing fame of its personalities? Am I, by trying to keep up with the out-of-date, rehearsing my own struggle of keeping anything in mind and preventing it from fading?
The show must go on, as they say. They, obviously, have not been on British soil this summer,
Well, I don’t drive. Sitting in the car for a few hours, as I have been on two separate trips to the south of Wales these last few days, and failing to make scintillating company for my partner at the wheel, I pass the time that always seems longer when the body is at rest while in motion by listening to comedy and quiz programs on BBC 4. Quick, witty, and thoroughly radiogenic, shows like I’m Sorry I Haven’t a Clue and Just a Minute continue to provide the kind of smart broadcast entertainment introduced in America back in 1938, when Information, Please! premiered on the CBS radio network.
Perhaps we are becoming rather blasé about the phenomenon of web journalism (commonly known and often derided as “blogging”). Many of us still write what we wish, refusing to succumb to the urge or promise of making monetary profits by agreeing to become the mouthpieces of commerce, thereby to surrender the opportunity of sharing something about ourselves other than our apparent greed. How much is it worth to you to write freely, to display whatever you are pleased and prepared to share, what you think, think you know or believe?