Well, we all crave it. An audience, I mean. Not that “audience” is the most precise term for visitors, readers, or spectators. Audiences are people who come to audit—to hear and judge—a performance as sound; and to no medium does the experience of aural appreciation seem more germane than to radio, the only forum in which a single recital has been known to have come, instantaneously, to the ears of nearly half the US population. So, I am opening my “Old-time Radio Primer,” as announced yesterday (and as inspired by Norman Corwin’s 1941 play “Radio Primer”) with just that word: “audience.”
Is “audience” a synonym of “radio listeners”? “Audience” generally implies membership, partaking of something or taking something in, whether singly or jointly, as an individual belonging to a certain group—be it a group of theatregoers or Roman Catholics. Radio listening, however, requires no such membership; nor is it a group experience.
The so-called members of the radio audience are separated, often tuning in alone. They are not unlike the anonymous websurfer in their isolation; but, back in the pre-TV era of the 1930s and ’40s, tuners-in were even more remote and less interactive than today’s rovers of the blogosphere. Radio listeners might talk to friends about a certain broadcast; they might even call in or write letters to a station or sponsor; but the interactivity of what has been called “yesterday’s internet” was nonetheless limited.
It was a removal from the public eye that was rather daunting to many performers, especially those coming to radio from the defunct vaudeville circuit. Actors standing behind the microphone in an empty, austere studio might have thought something like this (you’ve got to have some rhyme in a Corwin inspired primer):
An audience before you
Is easy to assess:
Folks sneer, snore or adore you,
Respond as you address.
It’s not so for the speaker
Behind the microphone;
The limelight sure seems bleaker
Faced millionfold alone.
This sense of isolation from the public made stage-trained performers reluctant to step into the theater of the mind. A notable exception was the great Alla Nazimova, an actress who very much embraced the opportunity to dis-appear on the air. “Always,” she confessed to the delight of a decidedly catty reviewer of one of her radio performances, “I have hated audiences. Always!”
Producers and sponsors of radio entertainment were concerned about the medium’s missing group dynamic. What would induce listeners at home to sit still during commercials, let alone purchase the articles advertised? To create this sense of a shared experience, broadcasters resorted to some aural trickery that has shaped television and influences it to this day.
I am referring, of course, to the “live studio audience.” In the 1930s and ’40s, most radio broadcasting was live; and it was widely believed that radio plays would sound even more like live entertainment, or at any rate more lively and interactive, if spectators were to come to the studio to howl and clap on cue.
There was considerable dispute over this definition of “live audience” as referring to studio visitors who could testify—through laughter and applause—that a certain performer truly was there, appearing in the flesh for some to see while dematerializing as sound for all to hear.
As I discuss it in Etherized Victorians, my study on old-time radio, those who believed in the autonomy of radio drama as an art very much resented this spectacle approach to soundstaging, which gave listeners at home the impression that they were not witnessing the real thing because they never got to see the stars performing for them.
In a statement read at the close of the Campbell Playhouse presentation of Liliom (22 October 1939), Helen Hayes reminded listeners that a program barring spectators was
a real radio show, produced for the air, without a stage, without a curtain, without an audience in the studio. It allows the producer to produce and the actors to act for their real radio audience, for those millions of listeners sitting at their radio sets in their own homes all over the country.
Today, of course, “live studio audiences” in the age of time-delayed transmission and laughtrack accompaniment are neither truly live nor, for the most part, present in the studio. Given such progress, could I be hearing a chorus of disapproval?

Well, I really ought to have it checked. My memory, I mean. Here I am celebrating the wonders of old-time radio and plum forgot the birthday of the medium’s foremost writer. Poet-journalist Norman Corwin turned 96 yesterday. He had been on my mind, however, since today, 4 May, marks the 65th anniversary of one of his most enjoyable pieces for microphone and antennae: his Radio Primer. Here is how it opens:
Well, I can’t say that I have been, lately. Well, I mean. My digestive system is on the fritz, and my mood is verging on the dyspeptic. So, if I am to begin this entry in the broadcastellan journal with “Well”—as I have so often done these past six or seven months—it must be a brusque and slightly contentious one, for once. My jovial, welcoming “Well,” by the way, was inspired by Paul Rhymer’s Vic and Sade, a long-running radio series whose listeners were greeted by an announcer who, as if opening the door to the imaginary home of the Gook family, ushered in each of Rhymer’s dialogues with expositions like this one:
Well, it might just make it after all. Our elm tree, that is. It was uprooted and replanted over a year ago and did not take kindly to the forced relocation. This morning, when I replenished the bird feeder that dangles from its bare branches, I noticed a few tentative buds. Encouraged by those signs of life, I am going pay more attention to this horticultural casualty over the next few weeks. The uprooted and transplanted don’t always adjust well to their new environs. Sometimes, they seem altogether out of place. Take Miss Marple, for instance.
Well, we’ve all pulled stunts the memories of which are best pushed back into the farthest recesses of our cranial database—unless, of course, such anecdotal evidence of our dimwittedness might serve some educational purpose or is just too temptingly absurd not to be passed on for a few laughs at our expense. Ever tried walking on water? I sure did—and very nearly drowned in the realization that slipping your feet into a pair of water wings won’t do the trick.
