As the folks over at the History Channel reminded me, the Schnozz got his first whiff of the airwaves on 10 September 1933. A replacement for fellow vaudevillian Eddie Cantor, Jimmy Durante headlined the Chase and Sanborn Hour for several weeks, then returned as host the following spring. Having already appeared in about a dozen films (including The Phantom President, costarring Claudette Colbert and George M. Cohan, pictured right, with Durante center stage), the radio newcomer was further cross-promoted in MGM’s Meet the Baron, in which he stars opposite “Baron Munchhausen” (comedian Jack Pearl), one of the most popular radio personalities of the day. By the end of 1934, Durante was a household name; and when the musical Anything Goes opened that November, Cole Porter certified the comedian’s fame with these lines from “You’re the Top”:
You’re a rose,
You’re Inferno’s Dante,
You’re the nose
On the great Durante.
To be sure, “You’re the Top” proved more durable than the “great Durante.” Still, at that time, the Schnozz was at the top of his game; and those with a proboscis for show business—Billy Rose and the Texas Oil Company—decided to take him to the Big Top. As I discuss in “Etherized Victorians,” my doctoral study on so-called old-time radio, the growing influence and commercial appeal of network radio led to the development of big-budgeted programs that, to encourage repeat listening, were becoming more tightly structured than the loosely formatted musical-variety programs.
After the success of NBC’s Maxwell House Coffee-sponsored Show Boat, a musical comedy-drama serial was believed to be the ticket. The Texaco financed Jumbo Fire Chief Program (1935-36) was one of the most extravagant serials to go on the air. It was broadcast live on Tuesday evenings from New York’s 4500-seat Hippodrome, the site of Billy Rose’s production of Jumbo, a star vehicle for the Broadway experienced Durante.
With a book by Charles MacArthur and Ben Hecht, a score by Richard Rodgers, lyrics by Lorenz Hart, and a large orchestra conducted by Adolph Deutsch—assets the radio announcer did not fail to point out—the nostalgic Jumbo romanticized the empires of show business that talent consuming Depression-era radio—including programs like Jumbo Fire Chief Program—raided and all but razed.
“However dark the clouds,” press agent “Brainy” Bowers (Durante) insists in the premier broadcast (29 October 1935), “people can always pay fifty cents for a peek at the pomp and glitter of old Roman days. The circus—what a spectacle, what a gold mine!” The series’ central story line (of a tax-burdened circus struggling to survive) suggested otherwise—and even though radio listeners did not have to pay as much as a nickel to take in the big show, the program fizzled and the whole venture failed to pay off for either Billy Rose or Texaco.
What struck me when I first listened to the program was that the audience inside the Hippodrome was asked not to applaud so as not to interfere with the broadcast. Soon, of course, such background noises of approval were understood to be an asset (they still reverberate today on the laugh tracks of sitcoms). But all that hadn’t quite been worked out yet when the Schnozz took to the soundstage. Imagine, there stood Durante before a crowd of thousands—and not one among them was to give him a hand . . .






Well, “gracias, muchisimas!” Thanks to some last-minute planning on my behalf, I’ll be off on a trip to sweltering Madrid, starting next Wednesday. It will be my first visit to continental Europe since I left my native Germany for New York City in 1990; and it has been even longer since last I’ve traveled to a country whose primary language I neither speak nor comprehend. Although I lived just below Spanish Harlem for many years and the majority of my students at City University colleges were Hispanic, I never picked up more than the odd word or phrase. Indolence and impatience aside, my main excuse is that I was too busy appropriating English and promoting it as a common language, the thorough knowledge of which would benefit all who choose to live in the United States.
Moving from Manhattan to Mid-Wales was bound to lower my chances of taking in some live theater now and then (not that Broadway ticket prices had allowed me to keep the intervals between “now” and “then” quite as short as I’d like them to be). I expected there’d be the odd staging of Hamlet with an all-chicken cast or a revival of “Hey, That’s My Tractor” (to borrow some St. Olaf stories from The Golden Girls). Luckily, I’m not one to embrace the newfangled and my tastes in theatrical entertainments are, well, conservative. I say luckily because even if you’’re living west of England rather than the West End of its capital, chances are that there’s a touring company coming your way, eventually.
Well, the case of the “Piano Man” has been solved, it appears—and another mystery disappears. The denouement could hardly have been more disappointingly prosaic. It tends to be so with mysteries: unraveling them means to explain them away. “Mystery,” as I discovered when I looked up the word in my etymological dictionary, has its roots in muein, “to close the eyes,” as well as mu, a “slight sound with closed lips; of imitative origin.” Mystery is a condition, a state in which the people and things we perceive remain unclear; it is the temptation to discover and the pleasure of delaying the solution.