On This Day in 1938: Broadcast “Air Raid” Assaults Like Sontag’s 9/11 Tirade

Sunlight and shadows across my
copy of MacLeish’s Air Raid

Well, only yesterday I wrote about the potentialities of broadcasting and blogging as means and modes of connecting with the world. Today I am going to mark the anniversary of an execrable “disconnect” by relating it to a disturbing episode in my life, a moment of outrage in a period of confusion and despair. Ready?

On this day, 27 October, in 1938, the Columbia Workshop laid an intellectual egg of such poor taste that I sometimes felt the only proper way of connecting to it would be to hurl it right back at its author, the American poet-pamphleteer Archibald MacLeish. The play produced by and broadcast over the US radio network CBS was “Air Raid,” an exercise in propagandist verse. Like “The War of the Worlds”, which aired a few days later over the same network, “Air Raid” entered the anti-fascist debate and commented on the political tensions then mounting in Europe by exploiting and fueling the anxieties of an American public divided between battle cries and isolationism. The nation’s enemies, such plays told in the abstract language to which pre-war radio playwrights were bound to adhere, were not quite so distant as to render their attacks futile.

In “Air Raid,” MacLeish went so far as to hold civilians whose lives were threatened or lost in fascist offensives responsible for their inaction. As in the previously discussed “Fall of the City,” the audience is taken to the scene of terror, listening in as carefree women, heedless of the warnings they receive, ar e going about their daily affairs until blown to bits by machine guns fired from above. The announcer, observing the raid from a secure post, reports and comments on the execution:

There’s the signal: the dip: they’ll
Dive: they’re ready to dive:
They’re steady: they’re heading down:
They’re dead on the town: they’re nosing:
They’re easing over: they’re over:
There they go: there they—

His coverage of the event is cut short by the stammering guns and the shrieking of women and ends in a boy’s calling of my name: “Harry! Harry! Harry!” I did not require such a prompt to feel personally offended.

MacLeish intellectualizing of terror and patronizing of the terrorized is the kind of disastrous argument that reminded me of Susan Sontag’s words shortly after the attacks on the World Trade Center. In an article published in the New Yorker, Sontag lamented the “disconnect” between the “monstrous dose of reality” that was 9/11 and the “self-righteous drivel and outright deceptions being peddled by public figures and TV commentators.”

Sontag opined that the “voices licensed to follow the event seem to have joined together in a campaign to infantilize the public,” a public lacking in “historical awareness” and subjected instead to the “psychotherapy” of “confidence-building and grief management.” Arguing the insistence on America’s strength to be not “entirely consoling,” Sontag concluded: “Who doubts that America is strong? But that’s not all America has to be.”

In retrospect, I find these words unremarkable; they have been uttered many times since. Living through the terror of those days in New York City, however, I was infuriated by such ill-timed chastising from afar (Sontag lived in Paris at the time). I sat down and cried and wrote a lengthy response to let out my anger, shared with the German friend who brought Sontag’s commentary to my attention:

Sie mag aus der Ferne spotten; sähe, fühlte, spürte sie die Stadt würde sie den New Yorkern kaum “Dummheit” vorwerfen.  Wenn ich ihr aus der Ferne auch weder Feigheit noch Dummheit unterstellen will, so muss ich doch feststellen, dass Abstand auch eine Freiheit von Anstand bedeuten kann.  Sontag schrieb einmal ein erfolgreiches, vielzitiertes, und feines Buch mit dem Titel Against Interpretation.  Sie täte gut daran, sich gegen ihre eigenen ‘Interpretationen’ zu sträuben.

In essence, I argued that Sontag should heed the words that formed the title of her book Against Interpretation, that she should have reserved her distant and distancing intellectualizing and her attacks on the supposedly infantile public and the media that pampered it for a period in which a bewildered public was more likely to stomach further humiliation and to respond with a kindness and dignity lacking in Sontag’s words to the unwise.

Attacking both the medium it employs and the masses it engages (that is, attempting to appeal to the latter by questioning the former), MacLeish’s “Air Raid,” like Sontag’s tirade, is a prime example of how not to connect.

Back in the X Factory; or, the Legacy of Major Bowes

Today marked the beginning of the second season of The X Factor on ITV1. It had pathos, it had romance, and it had its fair share of wackiness—just like Major Bowes’s Original Amateur Hour. The Major, pictured left in his lavish New Jersey home, was the first talent scout to enter broadcasting, to captivate and to make millions. According to radio historian John Dunning, the “rise of Major Edward Bowes in the summer and fall of 1934 led to a national rage of frantic and sometimes tragic proportions.” It offered hope to many a poor laborer and fueled the delusions of many a talentless wretch.

Major Bowes in a contemporary publicity photo

To get on Bowes’s programs, contestants were known to have sold their homes and hitchhiked to the studios of the Columbia Broadcasting System in New York City. Back in 1935, Bowes’s program attracted up to 10,000 amateurs a month, of which about 25% could audition each week.   Of these 500 to 700 hopefuls, twenty were chosen to perform on the Major’s weekly broadcasts, a ratio of rejection that, during the Great Depression, caused hundreds of homeless rejects to apply for shelter in the Big Apple.

The X Factor does not come close to such real life drama, of course—drama, that, back then, was not part of the program, but the harsh reality behind the scenes.  Still there were poignant moments of blind ambition on tonight’s X Factor premiere, snapshots that told of shattered dreams, thwarted ambitions, and years of therapy.  How dairy farmer Justin, who returned as drag queen Justine to win over the flabbergasted judges, got through the audition process must be attributed to the producers’ desire to stir up controversy and keep reality-show fatigued audiences watching and voting.

Simon Cowell may have claimed to be in search of someone “normal” this time around, but the producers certainly seem to be after amateurs with the F factor—freaks to be gawked at, fools to be ridiculed, and frumps to be pitied.  The Major, who cut off performers with his gong, was accused of setting up contestants for ridicule as well, even though he denied such charges.  Then as now, the audience went for the joy ride and flocked to the public beheading of swellheaded nobodies and self-awareness lacking airheads.

The major auditioned all sorts of wannabes, such as jugglers, tap dancers, and mimes—which, to be sure, did not make for the best in aural entertainment. On The X Factor, the moves, the make-up, and the general stage presence is all part of the act, to be appreciated or, if wanting in quality, deplored by those tuning in.  As in the case of 16-year-old Trevor, appearances and voice might be at odds, leaving viewers to decide whether vocal cords really matter more than personas in today’s celebrity business. 

Once the audition clip shows are over, contestants will be given a chance to call in their votes.  The Amateur Hour was interactive as well. Each week the program aired, an American town was chosen as a so-called “honor city,” which made its citizens eligible to cast their votes along with the NYC audience. Votes were phoned in or submitted in writing.

As is the case for programs like American Idol today, talent was later sent on tour across the country.   Yet whereas today’s instant celebrities are given the opportunity to make a fortune, the Amateur Hour, which made Major Bowes a millionaire, at best secured found talent a salary of $100 per week.

Today, even the William Hongs among the contestants get lavished with record contracts. Don’t remember William Hong? Well, I guess his 15 minutes of infamy were up last fall.  The main question for me as I tune in to The X Factor is whether there will be another Rowetta.  Don’t remember her either? Major Bowes’s gong sure is beaten faster these days.