It Might As Well Be Maytime

Well, I neither know nor care whether it is still considered a gaffe in some circles, but this was the kind of post-Labor Day that makes me want to wear white, or less. Mind you, I was just lounging in our garden, a rare enough treat this year. I am not among those who look toward fall as a fresh and colorful season, marked and marred by decay as it is. In New York City, my former home, September and October come as a relief from the stifling heat, a cooling down for which there is generally no need here in temperate and meteorologically temperamental Wales. Pop culturally speaking, to be sure, autumn is a time of renewal. In the US, at least, there is the fall lineup to look forward to as the end of an arid stretch in which fillers and (starting in the late 1940s) repeats convinced folks of the pleasures to be had outdoors.

No doubt, the producers of the Peabody Award-winning Lux Radio Theater were trying to stress this sense of a vernal rebirth when it opened its tenth season on this day, 4 September, back in 1944. Here is how host Cecil B. DeMille welcomed back the audience to what then was, statistically speaking, the greatest dramatic show on radio:

Greetings from Hollywood, ladies and gentlemen. At every opening night in the theater, for a thousand years, there’s been a breathless feeling of expectancy, a sense of new adventure. And tonight, as the light to on again in our Lux Radio Theater, there’s the added thrill of knowing that the lights are going on all over the world. With the liberation of France, the torch of Freedom burns again in Europe, and tonight we have a play that expresses something of the bond between song-loving America and music-loving Paris. Metro-Goldwyn-Mayer’s screen hit Maytime, with Sigmund Romberg’s unforgettable music, and for our stars, those all-American favorites, Jeanette MacDonald and Nelson Eddy.

Leave it to the spokesperson of Lever Brothers (last spotted here with the Lord of toilet soaps) and the continuity writers in their employ, to link historical events of such magnitude as D-Day, the establishment of a French provisional government and its relocation from Algiers to Paris a few days prior to the broadcast with an escapist trifle like Maytime (1937), which, as Connie Billips and Arthur Pierce pointed out in Lux Presents Hollywood, bears little musical resemblance to Romberg’s original operetta, begot in the dark days of the Europe of 1917, before the US entered the first World War.

Commercial interests were anxious to reclaim the airwaves, after a period of restraint that we living in the 21st century have not witnessed since the attack on the World Trade Center back in September 2001. During his curtain call with co-star MacDonald (whose 1930 effort The Lottery Bride was released on DVD today), the aforementioned Mr. Eddy was further making “light” of the situation in the European war theater by plugging his new radio program. By expressing that “the lights were going on again all over the world,” Nelson remarked as he dutifully read from his script, DeMille had put him “on the spot.” After all, his sponsors were “160 leading electric light and power companies.” Houselights, please!

Old-time Radio Primer: F Stands for Free

The dictionaries only manage to define it by telling us what it is not. It is such a troublesome little word, yet so attractive. “Free,” I mean. It has a lot to do with commercial broadcasting—the wireless with strings attached—which is why I am taking the liberty to include it in my old-time radio primer.  The state of being “free” is generally thought of as the absence of some restricting force or entity. However positive, it is a want we are wont to capture by negation. You are free to skip this line, by the way, unless, of course, you are somehow compelled to read on. Am I encroaching on your liberties by subjecting you to yet another sentence, by sentencing you to yet another subject? Go on, it is complimentary. And considering that wars are being fought over it, it is hardly a matter of no matter.

“Free” is so overused, misused and corrupted a lexical commodity that you have every reason to grow suspicious of anything offered on such terms—particularly that tautological fallacy of the “free gift” (with every purchase, no less). Eventually, you begin to wonder whether a word that only exists as an opposite, and exists only to be turned into that opposite, has any meaning at all.

If being free is the sensation of doing or being without, then freedom might very well be poverty, deprivation, and thraldom. Even if it is understood to mean doing or being without something on your own accord, you might want to take a moment of your spare time to consider how did you arrive at that accord, that agreement, without being under some forceful influence, and thus not free?

Here is the obligatory verse. It, too, is free this time:

“Free” is what looks good . . .
because you like the sound of it.
“Free” is what tastes good . . .
even if it smells funny.
“Free” is what feels good . . .
although it makes no sense at all.

In America, radio was being touted as a purveyor of gratis entertainment. And gratis deserves gratitude. You didn’t have to drop a nickel into the machine for every song or program you wanted to hear, even though the machine itself was no mean crystal set, but one of those expensive new console models that looked so nice in the advertisement and, the salesperson said, would fit so well into your living room. After all, you wouldn’t want to look cheap when handing out treats to your important dinner guests (the business kind, who could do something for you).

How comforting the thought that the entertainment at least was being paid for by someone who was also charitable enough to take care of all those who toiled and performed for your amusement over at the broadcasting studio, those big and expensive-looking facilities like the ones over at Radio City, which you’d love to visit some day, if only you had enough time or money for a trip to New York.

No need to get sarcastic. You are under no obligation to tune in tomorrow, as the announcer keeps insisting, although you sure would like to know whether Superman, “bombarded by livid bolts of atomic energy, and buried now for almost an hour,” will manage to save Metropolis or whether that “girl from a mining town in the West” can really “find happiness as the wife of a wealthy and titled Englishman”—especially now that she was being threatened by Lord Henry’s evil twin. Yes, you could turn it off. The freedom of it!

Sure, they’ve all got something to sell. That’s nothing, if hours of carefree listening can be had for just that—nothing. That’s why Jack Benny could make you laugh on the Lucky Strike Program last night and Nelson Eddy sang for you and the Chase and Sanborn people (the thought of which reminds you to get coffee at the market tomorrow—and to make it Sanka, just to show them)! It’s a free market.

So what if those who offered this free service really took it from you in the first place and used it for their own purposes! So what if they expected a little something—or rather a lot—in return for taking over the airwaves you quite forgot were free. You could always write a letter and complain, if it got out of hand. That was your right, as a taxpayer.

Perhaps we ought to remove the word from our vocabulary. It seems so much easier than striving for something so elusive. Feel free to differ.

On This Day in 1938: Thousands Panic When Nelson Eddy Begins to Sing

Last night, I watched The Red Dragon (1945), another one in the long-running series of Charlie Chan movies. To my surprise, there was a familiar voice in the cast: Barton Yarborough, one of the three comrades of the I Love a Mystery radio serial I’m going to review, starting tomorrow. On the radio, Yarborough’s Texan drawl was taking center stage, and, “honest to grandma,” I’ll sure enjoy hearing it again in the weeks to come. Before I get started, however, I need to acknowledge the anniversary of what is unquestionably the most famous of American radio plays, the Mercury Theatre production of “The War of the Worlds.”

Airing on this day, 30 October, in 1938, it had a profound effect on millions of Americans—the hundreds who panicked while tuning in and the considerably greater number of radio listeners who would suffer the consequences of this prank: FCC regulations, censorial squeamishness, and a whole lot of spiritless broadcast drama. Could Nelson Eddy be to blame for it all?

As “The War of the Worlds” got underway, Eddy was just about to burst into song on The Chase and Sanborn Hour. Now, CBS’s sustaining (that is, commercial-free) Mercury Theatre broadcasts were no match for NBC’s Sunday night feature, the ratings behemoth sponsored by the makers of Chase and Sanborn Coffee; about ten times more listeners tuned in to the latter than could be convinced to hear young Orson Welles and his celebrated players.

And yet, to most Americans, the main attraction of The Chase and Sanborn Hour was not Nelson, lord of the operetta, but ventriloquist dummy Charlie McCarthy (pictured above, sort of, by yours truly). So, once Charlie (or Edgar Bergen, the man who gave him life) stepped away from microphone to let Mr. Eddy sing, quite a few listeners might have felt compelled to twist the dial, tuning in “The War of the Worlds” just as the arrival of the Martians was being announced in a series of fictive bulletins.

Having missed Welles’s introduction, which alerted listeners to the fictional nature of the program, those turned off by operetta and not crazy about highbrow theatricals would have been more likely to fall for news about “The War.”

Back in the late 1990s, when Robert J. Brown examined “The War of the Worlds” in Manipulating the Ether, this particular episode of the The Chase and Sanborn Hour was not yet widely known to radio scholars; now that recordings of this broadcast are readily available, we should really give it a listen to get the larger picture. As I discovered anew a few weeks ago, it is a mistake to dismiss the response to the Mercury Theatre‘s Halloween hoax as a symbol of an ostensibly innocent past.