Category: Radio

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Another “Wrong Number,” a False Start for Marilyn, and the Right Answer at Last

For the past three weeks I have been commemorating the dames, gals, and ladies of the airwaves; but now, the correct answer to the question posed in first broadcastellan quiz can finally be revealed. Thanks to all those who guessed or knew or couldn’t care less—and told me so. Tallulah Bankhead, Doris Day, Mary Pickford, Helen Hayes, Marlene Dietrich, Agnes Moorehead, and Dorothy Lamour—they were all radio regulars at some point in their careers, whereas others, including Ginger Rogers, the lady in question (as guessed by three readers), limited their air time to occasional guest appearances on dramatic programs like the Lux Radio Theatre. And others still, Marilyn Monroe among them, started out in commercials.

On this day, 24 February, in 1947, more than five years before she became a major star, a noticeably nervous Monroe, having waited months for her first movie role while already under contract at Fox, was pushed before the microphone to appear in a commercial break for the Lux production of “Kitty.” Within the few seconds allotted for her radio debut, Monroe was faced with the task of initiating her career (by mentioning her first Technicolor screen test), plugging Betty Grable’s The Shocking Miss Pilgrim (whose costume she got to wear during the test shoot), and peddling Lux “flakes” (which ostensibly kept those costumes fresh and colourful). However alluring her timbre, Monroe fumbled. She could not even get the name of the announcer straight; her voice was rarely broadcast thereafter, even as her film roles remained scarce and undistinguished.

A pleasant voice, while an asset, was not a radio requisite. As I mentioned previously, Louella Parsons did quite well without one, notwithstanding her consternation when being told she had to do without the larynx of Ms. Rogers, who allegedly insisted on getting paid to be interviewed. The giggles and high-pitched screechings of comedy actresses aside, the most celebrated woman’s voice on American radio was the less than pleasing one emanating from Agnes Moorehead. Her virago vocals, by which Joseph Cotton’s character in Since You Went Away claims to have been haunted across the Atlantic, was ideally suited to the role of irate Mrs. Stevenson in that most famous of original old-time radio plays, Lucille Fletcher’s “Sorry, Wrong Number.”

On this day in 1944, Moorehead, shown left during a performance of “Sorry,” once again starred in the role she had originated on the radio thriller anthology Suspense in May 1943. The part was subsequently translated for motion picture audiences and television viewers (by Barbara Stanwyck, Mildred Natwick, Ida Lupino, and Shelley Winters); but, however bitter Moorehead might have been losing the role to Stanwyck on the big screen, no actress would snatch the original from the “First Lady of Suspense.”

It was not until long after Moorehead’s death that Claire Bloom (recently seen on UK television in the last of the second season of Marple), made an attempt at superseding the “First Lady,” not only by recreating the role for radio in 1999, but by starring in a sequel of sorts.

While she had nothing to do with that sequel, radio dramatist Lucille Fletcher was responsible for the 1948 film adaptation. Her involvement did not, however, assure the aesthetic success of the latter, which, for all its high melodrama, has little of the tension generated by the original play. With its numerous flashbacks, the film destroys the intensity of a drama unfolding in real time. Like Allan Ullman’s novelization of Fletcher’s screenplay, it fails to approximate, let alone recreate, the excitement of eavesdropping on someone in mortal danger, someone whose life, like the live broadcast during which it plays out—runs on a decidedly tight schedule beyond our control and influence.

“I wanted to write a show that was ‘pure medium,'” Fletcher remarked about “Sorry, Wrong Number.” She succeeded so well that any adaptation would amount to nothing short of mediocre impurity.

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Wireless Women, Clueless Men: Ann Sothern, Multimediated Minx

Well, this is one of those days when it is best to give the old peepers a rest. The wintry sky is of that dull hue your bleached undies acquire if you’ve been too careless again to sort your laundry. There is little comfort in the fact that the pale face staring at you in the mirror is of a similarly drab shade and that, even though the days are short, it’s too early yet for that warming glass of brandy. You realize that the word of the day over at Waking Ambrose, with whose creator you exchanged a few e-messages earlier, is “tedium,” and that your current mood fits that description so well that you refrain from adding your definition: “The abundance of life wasted on a barren imagination.”

Okay, snap out of it and perk up already. How about a generous helping of lip from someone perennially pert? Someone who’s got verve and nerve enough to be unfazed by whatever it is that daunts you. Whether you’d like to be with her or—what the heck—be her, you know just the dame. You’ve been reminded of her only last night, watching Desperate Housewives and thinking how much that series borrows from A Letter to Three Wives, a voice-over narrated film comedy starring . . . Ann Sothern (pictured here, in another artistic misfire by yours truly). Yes, it’s a little Sothern comfort you crave. So, quit whining, close your bloodshot eyes and let some sass waft your way by listening to The Adventures of Maisie.

As Maisie, Sothern was a siren whose tongue launched a thousand quips—and lashed the hopes of many an ill-suited suitor. Each episode of her syndicated radio show—an aural continuation of MGM B-movies like Maisie, Congo Maisie, Swing Shift Maisie and Undercover Maisie—begins with a wolf call, a “Hi ya, babe, say how about a . . .” from an oversexed admirer, a slap, the “Ouch” of a bruised ego, and the triumphant reply “Does that answer your question, buddy?”

Maisie knows all the answers, right and wrong. She doesn’t even let the announcer have the last word when introducing her adventures: “Yup, I’m Maisie, like the man said. Maisie Revere. I was born in Brooklyn in nineteen hundred and . . . well, I was born in Brooklyn.” That’s enough by way of introduction.

At this point, Maisie goes straight into the retelling of her latest exploits, a dramatized story from the annals of her incident-riddled and peripatetic existence. “I’m in show business. A very fascinating business to be in,” she scoffed, “because you meet so many interesting people who are also out of work.” She always found herself “out of work in the darndest places”; and whether mingling with the hoi polloi or the hoity-toity, whether finding jobs out west or in London salon modelling gowns for “one of them stuffy titled dames,” she was never quite at home but far from lost anywhere.

Long before she became American television viewers’ Private Secretary, the voice of My Mother the Car, or that desperate female who left the Lady in a Cage, wisecracking Sothern was the last word in high-polished brass. With a sultry broadcast voice that only Natalie Masters as Candy Matson could rival, she had you in her dark corner from the start, no matter how many slaps you’d receive from a former title-holder like Ringside Maisie. Give her a listen, won’t you? She just might respond to your introduction with an inviting “Likewise, I’m sure.”

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Wireless Women, Clueless Men: Louella Parsons, Dirt Dispenser

Today, I am closing my series of tributes to women in American radio by devoting this final edition to one of the biggest names in Tinseltown hearsay: Hearstian columnist Louella Parsons. I leave it to Ms. Parsons to dish a little dirt about her on-air scandalmongering, even though that dirt is no more messy than a dusting of confectionary sugar on a well turned cuff. “Well,” Parsons told readers of Radio and Television Mirror Magazine (from an issue of which this picture has been taken), “I can safely say that no one else in the business can boast that her program was almost a radio casualty because of a toothache, a can of soup, and Audie Murphy’s cold! Likewise, I’m the only woman in these parts who’d had the dubious distinction of being almost ‘stood-up’ by Clark Gable. . . .”

Now, she does say “almost.” As it turns out, Gable was scheduled to appear on Parsons’s Hollywood Hotel when he got “snarled up” in a traffic accident. Shortly before the broadcast, he showed up with assorted bruises, welts, and a torn coat; but, according to Parsons, he insisted on going ahead with the live broadcast as scheduled, since, as the enterprising secret sharer put it, “he knew the program was very important to me, and didn’t want to disappoint me.”

He also knew better than to stand up this formidable career ender. So, Parsons’s wounded pride was mended—and Gable’s stardom secure. “Since that day,” Parsons added, “he has had a very special place in my book of friends.” Merely pencilled in, no doubt. This lady dealt in muck, after all, which in her profession is more precious than friendship.

I’ve mentioned Joan Crawford’s mike fright before in this journal. It was a well-known fact the first lady of gossip enjoyed repeating, claiming that the star “ran like a startled faun” every time a microphone was as much as “mentioned” to her. Eventually, the actress’s fear of bad press must have been more pronounced than her microphonophobia, as Parsons got her to go on the air talking about “what an advantage it was to be born on the wrong side of the tracks.”

Carole Lombard, on the other hand, was “completely unruffled when she lost two whole pages of her script. She merely ad libbed her way through, without a pause, and you’d never have known the difference.” Abbott and Costello, in turn, “turned the tables” on Parsons by reading her lines instead of their own. So, the chat hostess obliged by reading theirs, and, “as mad as it may sound,” she discovered that “the program had some semblance of sense to it.” These recollections are not exactly an endorsement of Parsons’s writing; but, by her own admission, “lack of talent has never dimmed [her] enthusiasm.”

Her first program, Hollywood Hotel, was off to a shaky start back in 1934: “My show was probably the worst in existence—I wrote, produced, and directed it all by myself.” Perhaps, it was not so much the writing and directing that were most amiss. Unlike rival columnist Hedda Hopper, Parsons did not have a trained voice, let alone a pleasing one; but she “knew too that is wasn’t how [she] said anything that mattered, because people were interested in what [she] was talking about.”

Sure, she couldn’t “close [her] eyes to television indefinitely,” she concluded. “But until better make-up and lighting are developed,” she vowed to “stick with [her] Hooper” (Hollywood jargon for radio audience).  And stick she did, for better and worse.

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Wireless Women, Clueless Men: Bernadine Flynn, "Small House" Keeper

ANNOUNCER: Well, sir, it is the middle of the afternoon as we enter the small house half-way up in the Welsh hills. In the conservatory we find our friend Dr. Harry Heuser in less than scholarly pursuits as he stares out of the windows to witness the birth of the first lamb of the season. He has taken a few pictures and now picks up the phone to relate the news to his pal in the old country. Listen!

Okay, you won’t get to listen. As you may have gathered from the above imitation, I was determined to keep the old-time radio comedy Vic and Sade—but especially Sade—in my ear and on my mind this afternoon when I got distracted by the opening of an outdoors birthing center just beyond the hedge.

Being an old urbanite, the opportunity of witnessing the spectacle of a lamb being born in full view is something too fascinating to pass up. I seem to be averting my eyes too often as it is, you might think, as I rarely mention the headlines of the day, be it the rise of cartoon riots or the spread of avian flu, Holocaust denier trials or Winter Olympics scandals. Indeed, I generally have such strong opinions that it is not always easy to refrain from speaking up. Ish!

The privilege of this online journal, as I see it, is not so much to go on indiscriminately about anything, but to show the restraint that is the requisite of all artistic expression. Rather than the illusion of being altogether ungoverned, art is the reality of adhering chiefly to our own rules. So, let’s go visit Mrs. Victor Gook, shall we?

As imagined by radio writer Paul Rhymer and brought to life by former stage actress Bernadine Flynn (pictured), Sade Gook was neither a desperate housewife nor a dainty one. She was her husband’s equal, and sometimes his superior. She got along well with her adopted son, Rush, but did not always find it easy to keep her cool when confronted with the antics and outrageous anecdotes of her visiting Uncle Fletcher.

Rhymer’s imaginary small house was only occupied by those four characters; and sometimes Sade was left all to herself (something she relished, rather than dreaded). Through their exchanges and their one-sided telephone chats with others, however, listeners got to hear about a lot of different folks. Indeed, these talked-about or talked-to personages are so frequently mentioned and vividly described by Sade, Vic, Rush, and Uncle Fletcher that you might sense having heard them after all.

When the men of the menage are gone, Sade Gook enjoys settling down at last to one of her telephonic exchanges with confidante Ruthie Stembottom; never heard, always there. Unlike Uncle Fletcher’s outlandish acquaintances, recalled from the past or made up for the sole purpose of yarnspinning, Mrs. Stembottom is decidedly real.

Rhymer’s writing and Flynn’s well-timed monologue make it so. Yet, by not being imaged forth through voice, she becomes, by extension, our imaginary friend. We know her because we are her genetrix, giving birth to her in our minds.

The noisy men in Sade’s life are about to leave now. Once again we are being teased with a bit of intimacy; but, as in this conclusion to one of Rhymer’s scripts, little more than Sade’s satisfaction is conveyed. Let’s listen in as she cherishes the momentary stillness—by talking, of course:

VIC and RUSH. Telephone is ringing, telephone is ringing. 

SADE. I’ll get it. 

FLETCHER. (off a ways) Good-bye. 

SADE. Good-bye, Uncle Fletcher. So long, fellas. 

VIC. (moving off) So long, kiddo. 

RUSH. (moving off) So long, Mom. 

SADE. [into the imaginary telephone receiver] Hello? (warmly) Oh, yes, lady. Why, bless your old sweet heart, you did call back. (giggles affectionately) Gee, lady, I still haven’t got anything to say. It was just such a still quiet lonesome afternoon I felt like I had to talk to somebody. Isn’t it quiet though. Person runs into quiet afternoons like this every so often. Yes. (giggles) Well . . . quietness is nice sometimes. Gollies . . . I don’t think I’ve spoken to a soul all day. No. (and then briskly) Who had an operation, Ruthie? Mis’ McFreemer? Which Mis’ McFreemer? The one on South Morris Avenue or the one on West Monroe Street?

ANNOUNCER. Which concludes another interlude . . . at the small house half-way up in the Welsh hills.

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Wireless Women, Clueless Men: Joan Davis, Vallee Girl

I was inclined to put the “wireless women” on hold for today. I have been feeling rather poorly as a result of an exposure to noxious fumes emanating from a fresh coat of paint in our conservatory. My evening with Claudette Colbert, starred in the rarely screened melodrama The Man from Yesterday (1932) was utterly spoiled. I also missed the BAFTAs, the new Marple (controversially, not a mystery in which the old sleuth was placed by her creator), and found little enjoyment in Crack Up (1946), a noirish thriller directed by radio dramatist Irving Reis, which aired on BBC Two early last Saturday. Dizziness, mood swings, fatigue and nausea are my mental and bodily responses to a thankfully small number of chemical solutions including household cleaners, varnishes, and insecticides.

Having spent some time in the crisp winter air this afternoon, I am ready to carry on about those fabulous radio ladies. I was thrilled to hear from a relative of Ms. Minerva Pious, one of the “wireless women” I have been commemorating here over the past few weeks. Her rags-to-riches-to-rags story sure seems worth exploring, particularly by someone who has ready access to personal correspondences and can draw on childhood memories.

The series will come to an end this Friday, when the (to the best of my knowledge) correct answer to the quiz will be disclosed in a tribute to radio playwright Lucille Fletcher. The “microphonic men” will be honored in the fullness of time (meaning, the emptiness of my schedule).

Earlier today, after a few exchanges via email, I was pleased to send off excerpts from my doctoral study to one of those old-time radio greats: none other than poet-journalist Norman Corwin, who will be very much a man of the hour come Oscar night, considering that a documentary about his work is up for an award. Now, on to the current column.

Judging from above picture, I seem to have quite a bit in common with ditzy dame Joan Davis. I am lousy at housework (particularly after taking a whiff of those detergents), tend to break things around the house (even when not intoxicated), and am inclined to sweep many of my mishaps under the proverbial carpet. Of course, Davis merely “enacts a housecleaning drama for Tune In,” a 1940s broadcasting magazine. According to that periodical (an issue of which I picked up years ago at a Chicago memorabilia store), Davis’s career was a “New Example of Rudy [Vallee]’s ability to Pick and Make Stars.”

No “clueless men” here, so far (except for me, of course). Certainly not Vallée, whose oleaginous radio persona I never found particularly prepossessing (give me John D. Hackensacker III anytime). He was a poor reader of lines, and his singing, too, had an air of carelessness about it. I gather he relied rather too much on the superstardom to which he became accustomed and used it to propel others instead of making any further efforts to push himself. Among those who came out of Vallée’s star factory were Carmen Miranda, Milton Berle, Edgar Bergen and Beatrice Lillie, the article claims.

Joan Davis, anno 1943, was hailed as Vallée’s “newest discovery,” notwithstanding the fact that she had already appeared on the screen in comedies like Sally, Irene, and Mary (1938) and Sun Valley Serenade (1941). “To many who have seen her in films,” the article continues, “Miss Davis may not seem a new discovery. But it was Vallee who lifted her out of a medium in which she was but little known, a minor success, and built her into the radio’s outstanding find of the season.”

When Vallee left his show to join the Coast Guard in the summer of 1943, he chose Joan to mind the Store. Here you can tune in to Joan’s remodelled Sealtest Village Store. It becomes clear just who took care of business, even though clueless executives thought for a while they needed to throw in Jack Haley for support. Davis, in fact, slightly improved on Vallee’s Hooper ratings, outscreeching competitors like Abbott and Costello, Burns and Allen, Eddie Cantor, Fannie Brice, Fred Allen, and Jimmy Durante. Obviously, his time was her time—and America made time for it.

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Wireless Women, Clueless Men: Benita Hume, Colman’s Mustard

Fair weather convinced me to spend the afternoon in the garden, where I busied myself with saw and secateurs. All that vigorous communing with nature felt like a tonic, especially after last night’s screening of Humoresque, an acrid Joan Crawford melodrama co-starring John Garfield and Oscar Levant, all of whom (but particularly Levant) rather overdid the acerbic one-liners with which the screenplay is riddled. Just about everything is wrong with this overwrought picture, from the drearily predictable and uninvolving plot to Crawford’s atrocious eyewear, the exceptions being J. Carroll Naish as Garfield’s father and the to me intriguing Peg La Centra as an underappreciated nightclub singer.

La Centra was a seasoned radio performer, as, of course, was Levant, whose quips enlivened Information, Please, the celebrity quiz program on which he was a regular. Further wireless connections can be established by pointing out that Tallulah Bankhead (one of the leading ladies featured in the current broadcastellan quiz) took on Crawford’s part in the 19 April 1951 Screen Directors Playhouse production, which offers listeners a somewhat altered ending—and some of Levant’s lines to Bankhead.

Enough of the bilious Humoresque, though. Continuing my “Wireless Women” series, I shall pay tribute instead to one of Crawford’s co-stars in The Last of Mrs. Cheyney (1937), an actress generally billed as Mrs. Ronald Colman.

Having given up her rather undistinguished film career in the late 1930s, when she became Mrs. Ronald Colman, Benita Hume began to perform alongside her husband on the radio. Together, the Colmans were heard on the Lux Radio Theatre and The Doctor Fights (scripted by playwright Arthur Miller). In the mid-to-late 1940s, the couple made frequent and memorable guest appearances on the Jack Benny Program.

In January 1950, Hume assumed the role of Victoria Hall, exuberant and forgiving spouse of absent-minded college president William Todhunter Hall in The Halls of Ivy (1950-52), an urbane if sentimental situation comedy conceived and co-written by Fibber McGee and Molly creator Don Quinn.

Now, I have been nothing more than a contributing writer of a public access college soap opera, and my only stage play has never been produced; but if ever I were to conceive a situation comedy, I would very much like it to be as charming, witty, and uplifting as Ivy. Not that I believe there is much of a market today for such romance-infused cleverness.

Originally considered and auditioning for the role of Victoria was stage veteran Edna Best, wife of the show’s producer; but, as you will notice when comparing the auditions, Hume brought a warmth and gaiety to the role that was wanting in Best’s reading. The part stands apart from the ditzy or meddling housewife types you’ll encounter in the domestic comedies of Hollywood’s late-Truman/Eisenhower era.

On this day, 17 February, in 1950, the Halls faced a case of racial bias. A brilliant Chinese student, unable to cope with the rejection by her peers, decided to quit college. It is Mrs. Hall who intervenes by reaching out to the young woman and relating the matter to her clueless but quick-to-act husband.

More than a devoted companion, Victoria Hall is a translator and cultural interpreter to her intellectual, world-removed spouse, a man so highbrow he refers to one of radio’s great comedians as “Jack Bunny.” Victoria once was a comedy star on the English stage. Not the classics, mind you. We’re talking musicals like Lulu’s Mad Moment, youthful follies that are not just fond memories to the former actress, but a font of common sense and practical advice.

Whenever Dr. Hall gets lost in reveries, recalling his first encounter with the lovely Vickie and the early days of their romance, his wife yanks him back to the present. She may be British—but she sure is with it.

Whether or not you are opening a can of Schlitz, you might find yourself repeating the sponsor’s catchy slogan, which suits the vintage comedy far better than the beer it was meant to promote: “I was curious. I tasted it. Now I know why. . . .” Much of this is owing to Hume. The Halls of Ivy was her only slightly “mad” Lulu of a moment . . .

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Wireless Women, Clueless Men: Mary Margaret McBride, Commercial Correspondent

There is a plaque at last on Weymouth House, erstwhile London residence of Edward R. Murrow. I’m not sure how much it is owing to Good Night, and Good Luck. (which I have not yet seen); but this recognition was long overdue. They are all over London, those blue signs, telling passers-by of the notables who once lived, worked and made history behind otherwise nondescript façades. Looking up at them makes me feel that I am walking among those who made a name for themselves—or, if the name fails to ring a bell, plain ignorant. What’s in a name? Well, you could look it up, for starters.

Being that I am in the middle of a series devoted to “Wireless Women,” I shall let that plaque speak for itself and switch from the celebrated Ed “This . . . is London” Murrow to one of his most popular if now less well remembered female colleagues: Mary Margaret McBride (seen above in a picture that appeared in the premier issue of Tune In magazine, March 1943).

Born in Missouri (and her voice will tell you as much), McBride began her broadcasting career at station WOR, New York, in 1934, playing the fictitious “Martha Deane,” dispenser of household hints. A few years later, she signed a contract with CBS and was heard thrice weekly interviewing noted contemporaries, writers, actors, and politicians. While few recordings of McBride’s talks are available online, a tantalizing clip from one of her programs is interspersed in this NPR interview with McBride biographer Susan Ware.

McBride is chatting with brazen Tallulah Bankhead, who manages to break a broadcasting rule while politely inquiring about it:

Bankhead: “I can’t say, uh, ‘hell’ on radio, can I?”
McBride: “No.”
Bankhead: “Well, excuse me.”

Not that interviewer McBride was starchy or self-conscious. Indeed, she succeeded in making acceptable what, to the ears of many, listeners and journalists alike, was radio’s dirtiest kind of talk: commercials. Shrewdly enterprising, she was not above promoting the wares of the sponsors. She even turned her audience into advertisers, reading letters she received from loyal tuners-in who had tried the products she endorsed during her talks.

Apart from reaching millions of Americans with her broadcasts, McBride also exerted influence on the younger generation with proto-feminist novels like Tune In for Elizabeth (1945). Subtitled “Career Story of a Radio Interviewer,” Tune In is McBride’s commentary on—and vindication of—her own profession, packaged as a piece of juvenile fiction.

Within the framework of her story, McBride offers advice and encouragement to those who, like everyday heroine Elizabeth Cary, are trying to break into radio without having to churn out serial romances (a career suggested to her by a female colleague): “World War II, it seemed, had cracked completely the walls of the Fourth Estate where women were concerned.”

The title character is one of those aspiring young women who pushed her way through the temporarily loosened patriarchal brickwork at a time when executive doors were still reserved for her male counterparts, too few of whom had gotten, let alone accepted, McBride’s message.

Elizabeth moves from Glendale, Illinois, to New York City in order to pursue a career in journalism. Family connections in the newspaper business notwithstanding, she finds herself drawn to the world of broadcasting; her inspiration is radio interviewer Janet Adams, a fictional stand-in for McBride. Rather than imitating her idol, who started out writing for the papers, Elizabeth is eager to venture straight into radio:

The times—and especially radio—are moving too fast for that. I think a new technique is developing in radio itself. I think that people like Janet Adams are its pioneers

Working for Adams, Elizabeth is impressed how seriously the interviewer is taking her job; she becomes convinced that broadcasting can be an honest business, run with dignity and integrity—despite the commercials that Adams is contractually obligated to read on the air:

[Elizabeth] had thought of commercials as necessary evils, watching the announcer check off the list of products, everything from tea to toffee, as Miss Adams said a few words about each in the course of her broadcast. She had heard from her mother and other sources that housewives all over America trusted Janet Adams, took her advice without hesitation. But she had assumed that the product part of the program was arranged in advance with the sponsors, on the understanding that Miss Adams would feed it into the program as occasion offered. Elizabeth felt a glow of satisfaction. Granted that radio, as it was organized today, could not live without advertising, it was invigorating to learn that one program spoke its mind boldly, even where sponsors were concerned.

In addition to McBride’s justification of her part in radio advertising and the role of commercials in broadcast journalism, the novel emphasizes radio’s respect for the audience. Reading listener mail,

Elizabeth resolved never again to think of people as the public, to be dealt with on the basis of polls and surveys and experts who glibly listed the things ‘They’ liked or told you what they were able to understand. Why, they understood the whole wide world, these men and women from everywhere who tuned you in—or out, as you deserved—and who, if you were wise enough to keep close to them, would guard you from the awful conceit and self-satisfaction that would swiftly wreck both your job and you.

This is how McBride wanted to be perceived by her listeners. Expressing her ideals in uplifting fictions, she improved on—embroidered and enriched—this cherished relationship. In fiction, at least, she could generate fan mail without becoming the mouthpiece of corporations.

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Wireless Women, Clueless Men: Mary Jane Higby, Radio Raconteuse

Well, I am beginning to think like Miss Marple, the amateur sleuth whose exploits are currently being revived on UK television in a second season of Marple, with the well cast Geraldine McEwan in the title role. Mind you, I am not performing any feats of deduction. What I mean is that, like the old girl, I often draw on my mental store of images when confronted with fresh impressions, thereby discovering the familiar in the new. I encounter a person, in fiction or the flesh, and, all of a sudden, I am reminded of someone else entirely, and then begin to ponder the extent of the perceived likeness.

When I first read Agatha Christie’s Marple novels in my early teens, I found those exercises in trial-by-association rather unconvincing. Growing older, however, I realized that there are only so many faces and stories. Now I frequently draw such parallels myself, especially when I allow my mind to wander, instead of lavishing my attention exclusively on the person, image or text before me.

Last night, for instance, I was watching the Rogers and Hammerstein musical State Fair. I was less than engrossed in the tepid story, enlivened only too infrequently by a memorable tune. So, when redhead Vivian Blaine appeared on the screen, I was reminded of Bree Van De Kamp and her basket of muffins, Desperate Housewives being the only serial drama I follow these days.

Now there’s a classic movie starlet look—streamlined and polished to cartoonish perfection without being expressive enough to achieve thespian greatness. A plastic surgeon’s interpretation of Jessica Rabbit, Marcia Gross might have fared well in production-coded 1940s Hollywood. Even her voice has a certain gloss—just the vocal cords fit for a career in radio. And since I am already in serial mode, I might as well pay tribute to one of the busiest of those daytime serial actresses of American network radio: Ms. Mary Jane Higby (1909–1986).

A bit player in the Hollywood-originating radio theatricals of the early to mid-1930s, Higby got her big break when she moved to New York City, where she successfully replaced the lead actress in the relatively new but already ratings-troubled serial When a Girl Marries. She later recalled her career, and the radio business in general, in her gossipy but insightful autobiography Tune in Tomorrow (1968):

Soap opera may well have been the lowest point ever reached by dramatic art, plumbing down deep beneath Nellie, the Beautiful Cloak Model and The Perils of Pauline, but make no mistake about it, as advertising it was just plain great. It developed a fanatically loyal audience of many millions; it was habit-forming (the polls showed that 54 percent of the nation’s housewives listened regularly); and it was cheap [. . .].  Dollar for dollar, it may well have been the greatest value the advertiser ever got for his money.

Before her successful audition for When a Girl Marries, Higby got some sound advice from fellow radio actress Barbara Weeks, who told her to “sound like a nice, nice girl.” The serial heroine must essentially remain sexless, no matter how many times she is being molested, manacled, or rematched at the altar. She is as clean as the soapsuds she is meant to promote can make her.

No wonder those “nice” girls got desperate or became, as James Thurber once observed, “subject to a set of special ills” like “[t]emporary blindness,” “dizzy spells and headaches,” or “amnesia,” whereas male characters were emasculated by way of “paralysis of the legs.” It was the daytime audience’s shared lament and vicarious revenge on the clueless spouses who got to go out into the world each morning, leaving them with the not so nice business of making the house look nice on a limited budget.

Even though Desperate Housewives sanitizes by way of comedy rather than sentimentality, the “nice” formula prevails to this day. Dirty laundry never looked this clean. The advertising machinery behind today’s serials operates differently, of course, since dramatic programs are not directly produced by advertisers to promote a particular sponsor’s wares (for which reason I avoid the term “soap opera” when referring to latter-day serials). We are not always sure just what we are being sold until we find ourselves at the DVD counter or downloading videos from iTunes, coaxed into spending sizeable amounts of money for the privilege of following stories that, in the age before cable boxes and broadband used to air free of charge. Today, you’ve got to pay to watch the commercials or pay more to have them removed.

Unlike the stories in which she was heard on radio, Higby’s inside story is refreshingly unsentimental. She was not in favor of referring to the 1930s, ’40s, and early ’50s as the “Golden Age of Radio,” a label that makes the big and rather vulgar business of hawking goods by telling lurid or lachrymose tales sound altogether too enchanting:

Nobody called it that then.  It is only when a thing is dead that it becomes golden.  If I had allowed myself to brood about what psychologists and sociologists were saying about radio in general and daytime serials in particular, I’d have been tempted to quit my job and go straight.

At least, Higby got a mink coat for all her assorted pains; it was her one great ambition.

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Wireless Women, Clueless Men: Minerva Pious, Alleyway Dialectician

Well, it is time to light the candles, open that bottle of champagne, and count the ways in which we love . . . Mrs. Living- stone’s husband? Comedian Jack Benny, I mean, who would have turned thirty-nine all over again on this Valentine’s Day. Americans may declare their love for the man by signing the Jack Benny Stamp petition. A licked backside! Now, that is more respect than the pompous miser got on his own show.

So, in keeping with this lack of reverence—and my commemoration of the dames, gals, and ladies of radio—I will give Benny the brush and stroll down Allen’s Alley, the imaginary neighborhood whose denizens were quizzed each week by Benny’s archrival, the partner of Mrs. Portland Hoffa. “Shall we go?” Portland used to ask, cheerfully, to which Fred Allen would reply something like “As the bathtub said to the open faucet: I think I shall run over.”

One of the people you’ll find on Allen’s Alley is Pansy Nussbaum, a Jewish housewife played with great zest by Russian-born actress Minerva Pious (shown above, with Allen, in a picture taken from Mary Jane Higby’s Tune in Tomorrow). Mrs. Nussbaum, whom Pious also impersonated on the big screen (in the 1945 comedy It’s in the Bag), was the “heroine of millions who listen to Fred Allen’s programs,” radio dramatist Norman Corwin remarked. Having cast her as a hard-boiled Brooklyn crime-solver in his comedy-mystery “Murder in Studio One,” Corwin was appreciative of Pious’s vocal versatility, adding that she could also be a “fire-spitting cowgirl, a “swooning Southern belle with six telescoped names,” or a “femme fatale from the Paris salons of Pierre Ginsburgh.”

In other “woids,” Pious was a first-rate dialect comedienne. And even though her heavy-accented caricature of a linguistically challenged, half-assimilated Jew was resented by some proto-politically correct critics, Pious brought so much heart and spirit to her weekly chats with Allen that her verbal stereotyping seemed good-natured, inoffensive, and indeed endearing to those who heard themselves in her laments and grievances.

As old-time radio aficionado Jim Harmon once put it, “Mrs. Nussbaum had less of the schmaltz and charm of Gertrude Berg’s Molly Goldberg” (discussed in the previous entry), and “more of Allen’s own sometimes acid wit.” Mrs. Nussbaum was no “Triumph, the Insult Comic Dog,” mind you; but, well past hearts, flowers, and Valentine’s cards, she did find considerable relief in complaining about whatever she was forced to put up with: wartime food rationings, the post-war housing shortage, or long-time husband, Pierre. Mainly, “mine husband, Pierre.”

When Allen knocked on her door exclaiming “Ahh, Mrs. Nussbaum,” the exasperated wife often had a smart answer revealing her Jewish state of mind: “You’re expecting maybe Weinstein Churchill” or “Turaluralura Bankhead,” or “Cecil B. Schlemil,” or “Mrs. Ronald Goldman?” A former beauty contest winner (“At Rockaway Beach, for 1925, I am Miss Undertow”), she claimed to have had her share of admirers who showered her with presents (“costume jewelry and coldcuts”). For a while, Pansy was torn between two playboys. What a “dilemmel”; but, long story short, after a weekend of deliberation at Lake Rest-a-Bissel she ended up with a “woim” by the name of Pierre.

Eventually, Pierre wormed himself into Pansy’s heart. Her marriage was by no means a loveless affair, even though it all began rather unconventionally, as a fluke. “Thanks to the telephone, today I am Mrs. Pierre Nussbaum,” she gushed during another one of Allen’s visits to the Alley. According to this account of her youth, she had been no catch: “On Halloween I am sitting home alone bobbing for red beets. Suddenly the phone is ringing. I am saying hello.” A “voice is saying, ‘Cookie, I am loving you. Will you marry me?'” And what did she reply? “Foist I am saying, ‘Positively!’ Later, I am blushing.” So, a confused Allen inquires, “why be so grateful to the telephone company?” “They are giving Pierre a wrong number.”

A telecommunications screw-up and a clueless suitor. Now, that’s as close to romance as Pansy Nussbaum—nee Pom Pom Schwartz—was destined to get. So, Valentine’s, Schmellentine’s! Minerva Pious was the one who lamented on behalf of all of us who have a Pierre of our own snoring on the sofa. We were expecting maybe Russell Kraut?

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Wireless Women, Clueless Men: Gertrude Berg, Everybody’s Mama

Well, I am back from my three-day getaway to Manchester, my makeshift Manhattan. And what a poor substitute it has proven once again. The only bright spot of an otherwise less than scintillating weekend was the production of James M. Barrie’s comedy What Every Woman Knows at the Royal Exchange Theatre. While I prefer the traditional proscenium arch over an arena that to me suggests circus acrobatics or boxing matches rather than verbal sparring, I eventually got past the irritation of being dazzled by confronting stage lights, of having to watch the action through a fireplace or other obstructing props, and of looking into the faces of audience members opposite while the players turned their backs to me.

I was won over, tickled then touched by the excellent performances in this smart and sentimental piece, particularly by Jenny Ogilvie’s knowing portrayal of Maggie, whose “every woman” charm eludes the very man for whom she so devotedly works her magic: her clueless husband, that is. I will have more to say about Barrie’s play—and the hazards of adaptation—in a journal entry coinciding with its 2 March 1947 soundstaging by the Theatre Guild on the Air, on which occasion Helen Hayes was heard as Maggie.

Hayes is one of the leading ladies mentioned in the first broadcastellan quiz; and whether or not she ever had her own radio program is something for you to ponder should you choose to join in before the answer is revealed on 24 February. Until then, I could not possibly let Ms. Hayes or her interpretation of Maggie take center stage. That spot is reserved today for “every woman” Mollie (or Molly) Goldberg and her creator Gertrude Berg, who also portrayed the role for decades on radio, stage, big screen and small.

As vaudevillian-turned radio personality Eddie Cantor once remarked, Berg “captured the charm” of New York’s East Side, and “through her sketches runs the entire gamut of human emotions, from laughter to tears.” It was no charmed life on Pike Street those days, but surely one with whom many radio listeners could readily identify.

Jewish immigrants Mollie, her husband Jake, and her two children, Sam and Rosie, came to NBC radio on 20 November 1929, just a few weeks after Wall Street laid that proverbial egg. Recordings of those first broadcasts are not known to have survived, but the early struggle of the Goldberg family has been preserved in print, in a 1931 novelization of the scripts to accompany the popular series.

Mollie is introduced as a woman whose worries are largely domestic and sometimes imaginary. Anxious because her son, Sammy, is late from school, Mollie speculates that he might have gotten himself “runned over by a cabsitac”; after all, “[d]ey run around so fast like cackroachers.” Mollie, you see, lacked a formal education in American English—unlike her children, who were quick to correct her. “De chicks is loining de rooster!” Mollie exclaimed in exasperation.

Husband Jake, meanwhile, was clueless about Mollie’s desire to improve herself; he was too busy with his struggling business. “Oy, vat beezness!” Mollie sighed, “Saturday, Sonday, holledays. Plain talking all de time! Vy don’t you buy a bed and slip dere and finished! And dat’s beezness? It’s a slavery—jost like in Oncle Tom’s Cabinet!”

Sure, Mollie loved going to the pictures watching movies like “Oy, vot a fool I am,” by “Ruddy Kipland” or “de Four Horsemen in de Apoplexies.” She also marvelled at technological advances such as the newly installed telephone in her home (“Mr. Telephon Company, vhere do you put de nickels?”). Yet, like Barrie’s Maggie, Mollie was eager to learn even that which not every immigrant homemaker was expected to know. For that purpose, she enrolled in a reading and writing course at a neighboring night school. So, as much as listeners were invited to laugh at Mollie’s malapropisms, they were also taught to admire her courage and perseverance:

Ay, ay, Amerike, Amerike! Everybody vhat only vants, can become here a somebody. An education is like in de fairy story, “Open see-saw open.”  Vhen you got an education den everyting; all de doors from de vorld stands open far you.  You could even understand yourself, and vhat’s more important dan dat, ha? You’ll vouldn’t be ashamed from your mama, ha, Rosiely?

Years later, Berg commented on the significant contribution of the serial to American democracy. The “daytime serial,” she said, “can be a very effective force in bringing to the American people a deeper understanding of the democratic way of life” since it was capable of “revealing the meaning of democracy in people’s lives,” and of doing so far more effectively “than any speech.”

During the war, however, Berg agreed to address the radio audience in her own educated, if not nearly as charming, voice, imploring those listening to the Treasury Star Parade to be mindful of the fight for democracy, rather than wasteful of the material benefits deriving from it.

“Women like us fight with the bonds we buy, the rubber we save, the food prepare and the fat we save.” It’s what every woman needed to know back then. And who was more ideally suited to tell them than Gertrude Berg, the mother of radio’s surrogate mom?