
Legend has it that, when asked what Cecil B. DeMille was doing for a living, his five-year-old grand-daughter replied: โHe sells soap.โ Back then, in 1944, the famous Hollywood director-producer was known to million of Americans as host and nominal producer of the Lux Radio Theater, from the squeaky clean boards of which venue he was heard slipping (or forcefully squeezing) many a none-too-subtle reference to the sponsorโs products into the behind-the-scenes addresses and rehearsed chats with Tinseltownโs luminaries, lines scripted for him by unsung writers selling out in the business of making radio sell.
No doubt, the program generated sizeable business for Lever Brothers; otherwise, the theatrical spin cycle conceived to bang the drum for those Lads of the Lather would not have stayed afloat for two decades, much to the delight of the great (and only proverbially) unwashed. For all its entertainment value, commercial radio was designed to hawk, peddle and tout; and although the spiel heard between the acts of wireless theatricals like Lux has long been superseded by the show and sell of television and the Internet, old radio programs still pay off, no matter how freely they are now shared on the web. In a manner of speaking, they still sell, albeit on a far smaller and downright intimate scale.
Take W-WOW! Radio. Now in its fourteenth season, the opening of which I attended last month, the W-WOW! Mystery Hour can be spentโheard and seenโon the first Saturday of every month (July and August excepting) from a glorified store room at the back of one of the few remaining independent and specialty booksellers in Manhattan: Partners & Crime down on Greenwich Avenue in the West Village. The commercials recited by the cast are by now the stuff of nostalgia, hilarity, and contention (“In a coast-to-coast test of hundreds of people who smoked only Camels for thirty days, noted throat specialists noted not one single case of throat irritation due to smoking Camels“); but the readings continue to draw prospective customers like myself.
Whenever I am in town, I make a point of making a tour of those stores, even though said tour is getting shorter and more sentimental every year. There are rewards, nonetheless. Two of my latest acquisitions, Susan Wareโs 2005 โradio biographyโ of the shrewdly if winningly commercial Mary Margaret McBride and John Housemanโs 1972 autobiography Run-through (signed by the author, no less) were sitting on the shelves of Mercer Street Books (pictured) and brought home for about $8 apiece. The latter volume is likely to be of interest to anyone attending the W-WOW! production scheduled for this Saturday, 3 October, when the W-WOW! players are presenting the Mercury Theatre on the Air version of Dracula as adapted by none other than John Houseman.
As Houseman puts it, the Mercuryโs โDraculaโโthe seriesโs inaugural broadcastโis โnot the corrupt movie version but the original Bram Stoker novel in its full Gothic horror.โ Indeed, Housemanโs outstanding adaptation is a challenge worthy of W-WOW!โs voice talent and just the kind of material special effects artist DeLisa White (pictured above, on the right and to the back of those she so ably backs) will sink her teeth into, or whatever sharp and blunt instruments she has at her disposal to make your hair stand on end.
Rather more run-of-the-mill were the scripts chosen for W-WOW!โs September production, which, regrettably, was devoid of vamps. You know, those double-crossing, tough-talking dames that enliven tongue-in-cheek thrillers like The Saint (โLadies Never Lie . . . Muchโ or โThe Alive Dead Husband,โ 7 January 1951) and Richard Diamond (โThe Butcher Shop Case,โ 7 March 1951 and 9 March 1952), a story penned by Blake “Pink Panther” Edwards and involving a protection racket. The former opened encouragingly, with a wife pretending to have killed a husband who turned out to be yet living, if not for long; but, as it turned out, the dame had less lines than any of the ladies currently in prime time, or any other time for that matter. Sure, crime paid on the air; but sex, or any vague promise of same, sells even better.
That said, I still walked out of Partners & Crime with a book in my hand. As I passed through the store on my way out, an out-of-print copy of A Shot in the Arm caught my eye and refused to let go. Subtitled โDeath at the BBC,โ John Sherwoodโs 1982 mystery novel, set in Broadcasting House anno 1937 and featuring Lord Reith, the dictatorial Baron who ran the place, is just the kind of stuff I am so readily sold on, as I am on browsing in whatever bookstores are still standing offlineโif only to give those who are still in the business of vending rare volumes a much-deserved shot in the open and outstretched arm.
Related recordings
“Ladies Never Lie . . . Much,” The Saint (7 January 1951)
“The Butcher Case,” Richard Diamond (7 January 1950)
“The Butcher Case,” Richard Diamond (9 March 1951)













Nearly two centuries ago, young Rebecca Sharp marked her entrance into the world by hurling a book out of a coach window. That book, reluctantly gifted to her by the proprietress of Miss Pinkertonโs academy for young ladies, was Johnsonโs dictionary, a volume for which Ms. Sharp had little use, given that she was rarely at a loss for words. By the time her story became known, in 1847, words in print had become a rather less precious commodity, especially after the British stamp tax was abolished in 1835, which, in turn, made the emergence of the penny press possible. Publications were becoming more frequentโand decidedly more frivolous.
“. . . and visited the Sea.” I have not read the poetic works of Emily Dickinson in many a post-collegiate moon; yet, as wayward as my memory may be, I never forgot those glorious opening lines. You might say that is has long been an ambition of mine to utter them, to experience for myself the magic they evoke; but, until recently, I have failed on three accounts to follow Emily in her excursion. That is, I had no dog to take along; nor did I never live close enough to the sea to approach it on foot, at least not with the certain ease that might induce me to undertake such a venture.
Besides, as Victorian storyteller Cuthbert Bede once remarked, it is โwell worth going to Aberystwith [. . .] if only to see the sun set.โ So, Iโm starting late instead and take my dog for evening visits to the sea. No โMermaidsโ have yet come out of the โbasementโ to greet me; nor any of those bottlenose dolphins that are on just about every brochure or poster designed to boost the townโs tourist industry. They are out there, to be sure; but unlike Ms. Dickinson, Iโm not taking the plunge to get up close and let my โShoes [ . . .] overflow with Pearlโ until the rising tide โma[kes] as He would eat me up.โ
On this sunless Tuesday morning, though, I started just early enough to keep Montagueโs appointment with the veterinarian. No walk along the promenade for the old chap, to whom the change of schedule was no cause for suspicion. Now, I donโt know what possessed me to agree to his being anesthetized to have his teeth cleaned, other than Montagueโs stubborn refusal to permit us to brush them. I trust that, once he has forgiven me for this betrayal of his trust, that we have many more late starts to meet and mate with the sea . . .
I rose before the sun, and ran on deck to catch an early glimpse of the strange land we were nearing; and as I peered eagerly, not through mist and haze, but straight into the clear, bright, many-tinted ether, there came the first faint, tremulous blush of dawn, behind her rosy veil [ . . .]. A vision of comfort and gladness, that tropical March morning, genial as a July dawn in my own less ardent clime; but the memory of two round, tender arms, and two little dimpled hands, that so lately had made themselves loving fetters round my neck, in the vain hope of holding mamma fast, blinded my outlook; and as, with a nervous tremor and a rude jerk, we came to anchor there, so with a shock and a tremor I came to my hard realities.